Mendocino
Grounded in the Real. Ready for the Bold.
Illuminate helps you build a brand that feels like home—but shines like a beacon. Whether you need clarity or want to make a splash, we’re here to help you rise.
Custom Solutions
From clean, minimal web design to vibrant visual campaigns, we tailor each project to your goals, your voice, and your audience. You won’t get bloated bundles or agency speak—just what works for you.
People-First Partnership
We’re not just designers and strategists—we’re collaborators, listeners, and problem-solvers. We build long-term relationships, not one-time transactions. You’ll feel supported, heard, and creatively empowered at every step.
Conscious, Sustainable, Inclusive
From local printing and ethical design practices to inclusive branding and accessible websites, we help businesses do good while looking great. We believe creative work should reflect your values and evolve with your community.
Why choose illuminate?
Big ideas. Small-town roots. Thoughtful design that meets you where you are—and grows with you.
Local Insight, Global Standards
We’re rooted in Mendocino County, with deep ties to its people, culture, and industries. But our approach draws from years of experience in cities, creative industries, and digital innovation—so your brand feels at home and ahead of the curve.
Clarity-Driven, Creativity-Forward
We meet each client with fresh eyes. Some need simplicity and focus. Others want something bold and expressive. We do both—with strategy at the core of every choice, and storytelling baked into every design.
Dane Nelson
I’m a designer, creative strategist, and storyteller with deep roots in Mendocino County and a career shaped by decades of experience across California. I was raised in Redwood Valley, and after years working in theatre, touring rock bands, and the film and music industries from Los Angeles to Oakland, I’ve found my way back home to Ukiah.
Art and business have always found their way into my life—sometimes separately, often together. Now, I get to use everything I’ve learned to support the people and places that shaped me. Illuminate Mendocino is how I bring those stories full circle: helping local businesses and organizations grow with clarity, creativity, and a strong sense of identity.
Illuminate your story. Grow your business.
DESIGN. MARKETING. STRATEGY.
for bold local brands with big ideas
Services
Design & Branding
Not just a new look — a new way to show who you are to the people who matter most.
Web & Digital Services
Full-service web design, plus hands-on training so your team can take over confidently — whenever you're ready.
Marketing
Smart, adaptable marketing plans that you can grow into — not grow out of.
Writing Services
Polished, poigniant, and in your voice.